Hoxton Gin, if it were to be personified in a film, would be that kid who was born into a family of car salesman. Great grandfather sold Fords; Grandpa sold Fords; and his father sold his first Mustang a month before he could drive one. Undeterred by the specter of the family business hanging over his head and ten tons of expectations, the kid decides he wants to be a banker, an artist, a poet, or whatever. Its not the what that matters so much as the fact that he does something with his family name (still renowned for their cars) that’s as far from the auto lot as possible. Ladies and Gentleman, meet Mr. Hoxton. Hoxton gin that is. Its reputation surely precedes it. “really? Conconut!?” To be fair, Hoxton doesn’t shy away from this. Their bottle warns you right from the outset. If you don’t like coconut and grapefruit, then you should stay away.
Bold and perfumed. It definitely smells like a coconut rum, with a strong, deeply overpowering coconut bouquet. The aromas are smooth and inviting. Hardly a hint of juniper, and very little on the bouquet would give it away as being a gin. Strong with an intense coconut and citrus note. Definitely overtones of grapefruit, but quickly gives way to the tail which is where a bit of ginger and juniper jump out. The finish isn’t in line with some other boutique gins in terms of a dry juniper on the palate, but there is a drying sensation in there. At the very end, long after the sip, hints of juniper and grapefruit remain.