Aluna translates as ‘to the moon’ or ‘moon goddess’. The mandala design is a traditional spiritual symbol for the universe, popular on surf boards for generations. Aluna’s mandala label incorporates the phases of the moon and combines a moon/coconut icon in its mid-rift. Aluna Coconut, a blend of premium rums from Guatemala and the Caribbean with all-natural toasted coconut flavours. Aluna Coconut has been created for a generation of drinkers seeking high quality ingredients, authentic flavours and in tune with a global rediscovery of the coconut, its flavour and health benefits. The high altitude Guatemalan rum in Aluna Coconut is made with virgin sugar cane honey (miel de caña). This makes a lighter and smoother rum with a natural subtle sweetness. The idea was sparked after we noticed that certain darker, richer flavours partnered with our rum’s notes of toasted coconut perfectly – particularly coffee and chocolate.
Given Aluna is named after the moon, we are calling it our ‘Dark Side’ project. Black cardamom provides a subtle counterpoint to the richer flavours in the blend and the result is a more complex coffee liqueur that is surprisingly versatile and incredibly moreish.