When it comes to secrets, well, Parker Beam has a few well-kept family secrets for sure. After all, his family has been crafting Bourbon for a very long time. They know the business of making bourbon. And, to become the first family of Bourbon, you can bet that there have been many secret recipes, a few family traditions and much know-how passed down from generation to generation. Probably the most important skill Parker perfected is the rare ability to experience every nuance of his Bourbon-to recognize the flavors that set his Bourbon apart. To see when the color is right or when his whiskey needs a little more time. The bottom line: to recognize when the contents of a barrel are worthy of the Evan Williams name and tradition. Nowadays, Parker is joined by his son Craig, who works alongside his father in much the same way as Parker did years before with his father, Earl. Craig, now acting as the seventh generation of Master Distillers, continues the family’s legacy of Bourbon- making. And you can bet that everything Parker learned from his father is being passed along to Craig. As Craig says, “You don’t learn this stuff in school; you learn it from years of being around it. It gets in your blood. It becomes a sixth sense in a way.”
Aged for four years. The bouquet shows a pungent rye-like aroma. On the palate its a little spicy, a little woody, a touch warm going down, and finishes with sugar-caramel note. Heaven Hill Bourbon is sweet, nice on ice.