We do things a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. We Charcoal Mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And of course, by the way it tastes. A limited edition version of JD, White Rabbit Saloon is bottled and named in honor of the 120th anniversary of the White Rabbit Saloon, a Lynchburg bar owned by Jack Daniel himself.
A softer expression of Jack Daniel’s, White Rabbit has a distinct cookie-like character to it. Think chocolate wafer cookies and milk, with a healthy slug of vanilla to back it up. The higher proof gives the body a little more grip in the mouth, while pushing the sometimes scratchy coal notes of black label JD out of the picture. The finish is lingering and sultry-sweet, offering a marshmallow character in both sweetness and chewiness — with just the barest hint of popcorn on the back end.