Beverage alcohol has been a part of American culture since the first European settlers arrived with their family recipes for beers and spirits and founded their own distilleries and alehouses. Yet it wasn’t until Kentuckians began distilling whiskey from corn in the late eighteenth century that America would find its national drink – bourbon whiskey. Today, bourbon is as American as apple pie and Jim Beam is the biggest name in the business. When first-generation American Jacob Beam relocated from Maryland to Kentucky and began distilling bourbon, he couldn’t have known that he was launching a family business of remarkable longevity. Over two centuries and seven generations, the company’s dedication to consistent quality has made Jim Beam the best-selling bourbon in the world and an American icon recognized around the globe.
Jim Beam Choice – also known as Jim Beam Green Label – benefits from charcoal filtration before ageing for five years in barrels of only the finest quality. The use of wild yeast, as opposed to a pure culture, is one of the things that make Jim Beam Bourbon unique and Jim Beam Choice exhibits this difference through an impressive and natural caramel undertone and sweetness.